Client
Avantor Sciences
Summary
Designing a user-friendly e-commerce site to sell laboratory equipment requires clear navigation, high-quality product information, social proof, streamlined checkout, and continuous user testing. — aka Project F.L.A.S.K. (Facilitated Laboratory Apparatus with Streamlined Keeping)
Lo-Fi/Hi-Fi Wireframes, Creative Direction, UX Design, A/B Testing, UX Research, WCAG Compliance, AA Compliance.
Responsibilities
4 Months
Project Time
The Scope
The UX design scope of work for Avantor Sciences' website selling lab equipment and solubles will involve user research, intuitive navigation, comprehensive product information, social proof, streamlined checkout, accessibility, compliance, and continuous testing to improve customer satisfaction and conversion rates.
Low Fidelity Wireframes
High Fidelity Wireframes
